Choice of Brand for Tuna
a cross-section
number of observations : 13705
observation : individuals
country : United States
data(Tuna)
A dataframe containing :
individuals identifiers
purchase identifiers
one of skw
(Starkist water),
cosw
(Chicken of the sea water),
pw
(store–specific private
label water), sko
(Starkist
oil), coso
(Chicken of the sea
oil)
price of brand z
Kim, Byong–Do, Robert C. Blattberg and Peter E. Rossi (1995) “Modeling the distribution of price sensitivity and implications for optimal retail pricing”, Journal of Business Economics and Statistics, 13(3), 291.
Journal of Business Economics and Statistics web site : https://amstat.tandfonline.com/loi/ubes20.
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