Choice of Brand for Yogurts
a cross-section
number of observations : 2412
observation : individuals
country : United States
data(Yogurt)
A dataframe containing :
individuals identifiers
one of yoplait
, dannon
,
hiland
, weight
(weight
watcher)
is there a newspaper feature advertisement for brand z?
price of brand z
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.
Journal of Business Economics and Statistics web site : https://amstat.tandfonline.com/loi/ubes20.
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