Detergent Brand Choice
This dataset gives the laundry detergent brand choice by households and the price of each brand.
A data frame containing the following 7 variables and 2657 observations.
| choice | factor | a brand chosen by each household |
| TidePrice | numeric | log price of Tide |
| WiskPrice | numeric | log price of Wisk |
| EraPlusPrice | numeric | log price of EraPlus |
| SurfPrice | numeric | log price of Surf |
| SoloPrice | numeric | log price of Solo |
| AllPrice | numeric | log price of All |
Chintagunta, P. K. and Prasad, A. R. (1998) “An Empirical Investigation of the ‘Dynamic McFadden’ Model of Purchase Timing and Brand Choice: Implications for Market Structure”. Journal of Business and Economic Statistics vol. 16 no. 1 pp.2-12.
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