labeller(
  ...,
  .rows = NULL,
  .cols = NULL,
  keep.as.numeric = NULL,
  .multi_line = TRUE,
  .default = label_value
)

p1 <- ggplot(mtcars, aes(x = mpg, y = wt)) + geom_point()

# You can assign different labellers to variables:
p1 + facet_grid(vs + am ~ gear,
  labeller = labeller(vs = label_both, am = label_value))

# Or whole margins:
p1 + facet_grid(vs + am ~ gear,
  labeller = labeller(.rows = label_both, .cols = label_value))

# You can supply functions operating on strings:
capitalize <- function(string) {
  substr(string, 1, 1) <- toupper(substr(string, 1, 1))
  string
}
p2 <- ggplot(msleep, aes(x = sleep_total, y = awake)) + geom_point()
p2 + facet_grid(vore ~ conservation, labeller = labeller(vore = capitalize))

# Or use character vectors as lookup tables:
conservation_status <- c(
  cd = "Conservation Dependent",
  en = "Endangered",
  lc = "Least concern",
  nt = "Near Threatened",
  vu = "Vulnerable",
  domesticated = "Domesticated"
)
## Source: http://en.wikipedia.org/wiki/Wikipedia:Conservation_status

p2 + facet_grid(vore ~ conservation, labeller = labeller(
  .default = capitalize,
  conservation = conservation_status
))

# In the following example, we rename the levels to the long form,
# then apply a wrap labeller to the columns to prevent cropped text
msleep$conservation2 <- plyr::revalue(msleep$conservation,
  conservation_status)

p2 %+% msleep + facet_grid(vore ~ conservation2)
p2 %+% msleep +
  facet_grid(vore ~ conservation2,
    labeller = labeller(conservation2 = label_wrap_gen(10))
  )

# labeller() is especially useful to act as a global labeller. You
# can set it up once and use it on a range of different plots with
# different facet specifications.

global_labeller <- labeller(
  vore = capitalize,
  conservation = conservation_status,
  conservation2 = label_wrap_gen(10),
  .default = label_both
)

p2 + facet_grid(vore ~ conservation, labeller = global_labeller)
p2 + facet_wrap(~vore, labeller = global_labeller)
p2 %+% msleep + facet_wrap(~conservation2, labeller = global_labeller)