Customer Satisfaction Data
Responses to a satisfaction survey for a Yellow Pages advertising product. All responses are on a 10 point scale from 1 to 10 (1 is "Poor" and 10 is "Excellent").
data(customerSat)
A data frame with 1811 observations on the following 10 variables:
...$q1 |
Overall Satisfaction |
...$q2 |
Setting Competitive Prices |
...$q3 |
Holding Price Increase to a Minimum |
...$q4 |
Appropriate Pricing given Volume |
...$q5 |
Demonstrating Effectiveness of Purchase |
...$q6 |
Reach a Large Number of Customers |
...$q7 |
Reach of Advertising |
...$q8 |
Long-term Exposure |
...$q9 |
Distribution |
...$q10 |
Distribution to Right Geographic Areas |
Rossi, Peter, Zvi Gilula, and Greg Allenby (2001), "Overcoming Scale Usage Heterogeneity," Journal of the American Statistical Association 96, 20–31.
Case Study 3, Bayesian Statistics and Marketing by Rossi, Allenby, and McCulloch.
http://www.perossi.org/home/bsm-1
data(customerSat) apply(as.matrix(customerSat),2,table) ## see also examples for 'rscaleUsage'
Please choose more modern alternatives, such as Google Chrome or Mozilla Firefox.