Description

a sample of 2798 individuals

Format

A dataframe containing :

• id: individuals identifiers,

• choice: one of heinz41, heinz32, heinz28, hunts32,

• disp.z: is there a display for brand z ?

• feat.z: is there a newspaper feature advertisement for brand z?

• price.z: price of brand z.

Source

Journal of Business Economics and Statistics web site.

References

Jain DC, Vilcassim NJ, Chintagunta PK (1994). “A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data.” Journal of Business \& Economic Statistics, 12(3), 317-328.