Description

a sample of 3292 individualscross-section

Format

A dataframe containing :

• id: individuals identifiers,

• choice: one of sunshine, keebler, nabisco, private,

• disp.z: is there a display for brand z?

• feat.z: is there a newspaper feature advertisement for brand z?

• price.z: price of brand z.

Source

Journal of Business Economics and Statistics web site.

References

Jain DC, Vilcassim NJ, Chintagunta PK (1994). “A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data.” Journal of Business \& Economic Statistics, 12(3), 317-328.

Paap R, Franses PH (2000). “A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables.” Journal of Applied Econometrics, 15(6), 717-744.