mlogit package: estimation of random utility discrete choice models by maximum likelihood
mlogit provides a model description interface (enhanced formula-data), a very versatile estimation function and a testing infrastructure to deal with random utility models.
For a gentle and comprehensive introduction to the package, see the package's vignettes.
Croissant Y (2020). “Estimation of Random Utility Models in R: The mlogit Package".” Journal of Statistical Software, 95(11), 1–41. doi: 10.18637/jss.v095.i11.
Train K (2009). Discrete Choice Methods with Simulation. Cambridge University Press. https://EconPapers.repec.org/RePEc:cup:cbooks:9780521766555.
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