Description

PMI: Presumed Media Influence dataset

Usage

Format

A data.frame with 123 obs. of 6 variables

cond

front (1) or interior (0) page of the newspaper

pmi

presumed media influence

import

article is on an important topic

reaction

sugar purchase

gender

GENDER: female (0) or male (1)

age

age

Source

Tal-Or, N., Cohen, J., Tsafati, Y., & Gunther, A. C. (2010). Testing causal direction in the influence of presumed media influence. Communication Research, 37, 801-824.

http://www.afhayes.com/introduction-to-mediation-moderation-and-conditional-process-analysis.html